Palette
An AI-native media platform that unifies the creative workflow into a single, high-quality generation engine.
- Category
- AI & Machine Learning
- Launched
- July 31, 2026
- Pricing
- paid
- Website
- palettelabs.com
The generative video market is crowded with flashy demos and single purpose tools. Palette, a Y Combinator and OpenAI backed startup, is taking a different bet: instead of another model, it's building a studio that wraps around multiple models, routing requests and managing the creative workflow from prompt to final output. The pitch is simple—"Your entire studio in one prompt"—but the implications are significant. If Palette succeeds, it could become the layer that makes generative video practical for teams, not just tinkerers.
Discovered via
- Y Combinator Launches · · Palette