Run With It Synthetics
Simulating disasters before they happen
- Category
- AI & Machine Learning
- Launched
- January 1, 2014
- Stage
- Bootstrapped
- Founder
- Myrna Bittner, Dean Bittner
- Website
- rwisynthetics.com

Run With It Synthetics (RWI) builds synthetic environments—digital twins of real places, people, and things—to model potential futures. Their core technology, the HoloDeck, is a 6D platform that combines 3D GIS with context, time, and synthetic populations. It integrates generative AI, agentic AI, super scale in memory data handling, and high fidelity visualization. RWI’s models are people centred, allowing decision makers to adjust variables and observe outcomes for scenarios like disaster response, climate resilience, urban planning, and health system optimization.
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