UX/UI Principles
Catch AI design mistakes before your users do.
NewName Editorial
Editorial Team
Is this your product?
Claim this listing to edit the intro, add screenshots, and get the listing badge. Sign in with a company-domain email or verify the website.
Claim this listing
What it does
UX/UI Principles is a comprehensive library of 185 research-backed UX/UI design principles, supported by over 2,300 citations from peer-reviewed sources (2020–2026). It provides AI-powered validation tools, 600+ copy-paste AI prompts for tools like Cursor, V0, Claude, and ChatGPT, and a structured framework to help designers, developers, and founders make evidence-based interface decisions. The platform includes six free validation tools (e.g., AI Validator, UX Flows, UX Smells) and a paid Principles Library ($59/year) that unlocks all principles, citations, prompts, and additional features like a developer API and MCP server access.
Who it is for
The product is built for people who directly create user interfaces: UX/UI designers, product managers, developers, and founders or solo makers. It is explicitly not for growth strategists, C-level advisors, or executives focused on metrics like CAC or MRR. The target audience is those who need to validate AI-generated UI, defend design decisions with research, or quickly access actionable principles without reading lengthy textbooks.
Why it matters
In an era where AI generates UI rapidly, teams often lack a shared, evidence-based standard to evaluate quality. UX/UI Principles fills this gap by providing a fixed, complete map of design laws (e.g., Hick's Law, Fitts's Law, Miller's Law) with academic citations. This enables users to move from gut feelings or opinion-based debates to citing peer-reviewed research. The AI prompts are grounded in cognitive science, helping AI tools produce layouts that respect human perception and cognition. For $59/year, it offers a cost-effective alternative to expensive heuristic checklists or fragmented resources like Mobbin or Smart Patterns.
Launch signal
The website is live and fully functional, offering free tools and a paid subscription. The founder, Jose L. Hurtado, is actively promoting the product on LinkedIn. The platform includes a 14-day money-back guarantee and encourages users to try the free tools before purchasing. The library is updated monthly with new principles.
Brand and naming
The name 'UX/UI Principles' is descriptive but generic, lacking distinctiveness for a brand. The domain uxuiprinciples.com is straightforward and memorable for the target audience. The tagline 'Catch AI design mistakes before your users do' clearly positions the product as an AI-powered validator, but the name itself doesn't convey the AI aspect, creating a slight disconnect.