.store Domain Guide 2026: The E-Commerce TLD for Online Shops

What is a .store Domain?

.store is a generic top-level domain (gTLD) operated by Radix Registry (the same company behind .tech and .online), launched in 2016. It is an unambiguously descriptive TLD: anyone reading the URL knows it's a shop.

It has become popular with Shopify merchants, DTC (direct-to-consumer) brands, and pop-up campaign stores as either a primary domain or a campaign-specific vanity URL.

Pricing: Registration, Renewal, Premium

| Tier | Typical Price (USD, 2026) | |------|---------------------------| | New registration (1 yr) | $2–$30 (heavy promos) | | Renewal (1 yr) | $30–$50 | | Transfer | $25–$40 | | Premium aftermarket (avg) | $1,000–$5,000 | | Top-tier single-word | $50k – $500k+ |

Watch out: first-year promos can be as low as $2, but renewal jumps to $30–$50. Budget for the long term.

Notable Sites Using .store

Shopify merchants — hundreds of DTC brands
brand.store — brand campaign landing pages
Tech company merch stores — company.store for swag shops
Pop-up and seasonal campaign URLs

Who Should Use .store?

E-commerce shops — Shopify, WooCommerce, BigCommerce storefronts.
DTC brand campaigns — brandname.store for product launches.
Corporate merch stores — company.store for employee/fan merch.
Marketplace sellers building their own presence.
Seasonal or pop-up shops — temporary campaign URLs.

SEO and AIO Considerations

Google treats .store as a standard gTLD. Key points:

Product schema (Product, Offer, AggregateRating) combined with .store creates strong e-commerce signals.
Merchant Center integration works identically to .com.
AI shopping engines (Google Shopping, Perplexity Shopping) cite .store product pages normally.
The descriptive suffix raises CTR for shopping-intent queries.

For more, see SEO-Friendly Domain Names.

Risks and Things to Watch

1. Renewal price shock

First-year promos hide $30–$50 annual renewals. Premium names have even higher recurring fees.

2. Competition from .shop

.shop (operated by GMO Registry) competes directly. Neither has dominant market share; pick whichever has your preferred name available.

3. Consumer trust vs .com

Some shoppers still trust .com more for entering payment details. Mitigate with strong trust badges and SSL indicators.

Alternatives to .store

.shop — direct competitor, similar positioning.
.com — universal trust for commerce.
.co — short, brandable (see .co guide).
Country ccTLDs — for localized stores (see Country-Code Domains for Global Brands).

Frequently Asked Questions

Is .store good for Shopify?

Yes. Shopify fully supports custom .store domains with automatic SSL.

Will .store hurt my conversion rate?

Unlikely if you use proper trust signals (SSL badge, reviews, payment logos). Some conservative shoppers still prefer .com.

Is .store good for SEO?

Yes. Google treats it as a standard gTLD. Product schema and descriptive suffix can boost shopping-intent CTR.

Why is the first year so cheap?

Radix uses aggressive first-year promos ($2–$5) to drive registrations. Renewals are $30–$50.

Launching an online store? Use our AI domain generator to find .store, .shop and .com candidates. Also see How to Choose a Domain Name.