Tag archive
new-gtld
25 articles
.capital Names Financial Positioning—Not Dictionary Premium Theater
Delta Mill→Binky Moon→Identity Digital, ~35.6k zone (Jul 2026), ambition.capital at $9,888—and mid-2026 HTTP checks that split live GP roofs from venture.capital iframes and shriram.capital fiction.
.money Is Colloquial Cash English—Not Banking Trust Theater
Outer McCook→Binky Moon→Identity Digital, ~21.5k zone (Jul 2026), open.money at $25,000—and mid-2026 HTTP checks that split live fintech roofs from bank.money Atom landers and save.money fiction.
.finance Names Financial Services—Not a Banking Charter
Cotton Cypress→Binky Moon→Identity Digital, ~33.6k zone (Jul 2026), spark.finance at $70,000—and mid-2026 HTTP checks that split live DeFi roofs from finance-magazin.de fiction and invest.finance parking.
.shop: GMO's $41.5M Bet on the Word "Shop" — 10M Cumulative, 4.3M in Zone
GMO Registry paid $41,501,000 at ICANN's January 2016 auction—then outran .store on registration scale. Mid-2026: ~10M cumulative (GMO), ~4.34M in zone (nTLDStats), W3Techs ~0.4% web share. Verified: nike.shop → nike.com, etsy.shop → etsy.com, mobileweb.shop (GMO case). Delete the old guide's "~1M registrations," unverified $100k sales, and AIO shopping-engine fiction.
.link After Uniregistry: Ownership Confusion, Zone Fiction, and the Shortener Tax
Who really runs .link in 2026, why registration counts flatter the namespace, and why a TLD that means “redirect” carries a reputation cost most roundups skip.
.network Is Not .net: Identity Digital's ~111k Names, Web3 Infra Roofs—and a 1985 History That Never Happened
~111k names on Identity Digital's Nomulus stack—not 1985, not millions. Trixy Manor/Donuts delegated Aug 2014; GA day 3,055. Oct 2025 wholesale +12.39%. Verified roofs from pocket.network to contour.network—and why the old guide's speedtest.network, fake NameBio comps, and AIO boilerplate failed audit.
.world Sells Global Scope You Still Have to Prove: ~677k Names, world.org Skipped the Suffix, and hello.world Is a Lander
Identity Digital's Binky Moon runs ~677k .world names—not Donuts without dates. Fix delegation (Sept 2014), GA (Jan 14 2015), poker.world $75k, oec.world & genki.world as live roofs, and trash the old guide's April 2015 timeline, estimated sales, and AIO semantic-TLD fluff.
.studio: Identity Digital's Workshop Label—~194k in Zone, Seven Verified Roofs, Broker Mad Libs Dead
Dog Beach/Identity Digital since June 2021—not Registry Services or Rightside as operator—~194k zone names (bgp.he.net Jul 2026) vs the old guide's wrong registry stack, verified roofs from design.studio/Further to cube.studio, model.studio at $24k (Nov 2025 NameBio), and why lumen.studio plus Network Solutions Mad Libs failed audit.
.media: Fortune Media Skipped the Industry Noun—airport.media Proves Mid-Market Agency Roofs
~130k names, Grand Glen/Donuts sole applicant after Tucows buyout, verified roofs from airport.media to maya.media—and why the old guide's fabricated NameBio sales, Mad Lib notables, and AIO semantic-TLD boilerplate failed audit.
.digital Puts Transformation in the Hostname: Identity Digital Canonicalized It, ~539k Names, and tech.digital Is a Broker Lander
~539k names, Binky Moon/Identity Digital on its own Nomulus stack, sole Donuts applicant with no auction, verified roofs from identity.digital to business.digital—and why the old guide's 60B-query ISO fluff, xtrategy-only notables, and AIO semantic-TLD boilerplate failed audit.
.agency: Identity Digital's Service-Firm Label—~120k in Zone, Five Verified Roofs, Six Brochure Names Dead
Binky Moon/Identity Digital since 2018, ~120k zone names (bgp.he.net Jul 2026) vs passive-DNS ~192k, Porkbun $3.60→$25.23 renew after Oct 2025 wholesale hikes. Verified: oliver.agency, brandon.agency, gale.agency, bakery.agency, raindrop.agency. Delete barkley/olivine Mad Libs, invented NameBio tiers, and AIO entity-classification boilerplate.
.cloud Puts Infrastructure in the Hostname: Aruba's Registry, wp.cloud's B2B Canonical, and Why Engineers Still Pick .io/.dev
~760k names, Aruba PEC S.p.A. on Tucows backend, private 2014 contention auction, verified roofs from wp.cloud to food.cloud—and why the old guide's duplicate sales/sites list, "real estate" investing fluff, and AIO CTR boilerplate failed audit.
New gTLD Report 2026: 48M Registrations, Renewal Reality, and Who Actually Wins
New gTLDs hit ~49.6M in Q1 2026 (+31% YoY) but renewal rates ~30% vs .com's 75%. .ai crossed 1M; .xyz leads by volume—not value. Data from nTLDStats, Namecheap, Verisign.
.art Is Infrastructure, Not Instagram: WHOIS Provenance, Real Museum Roofs, and the Renewal Cliff
UK Creative Ideas won one of ICANN's most contested strings, built Art Records on Getty Object ID™, and hosts Harvard and EPMA on live .art roofs — but the old guide's $5 renewals, museum.art Mad Libs, and "AI engines cite .art" lines were fiction.
.blog Puts the Genre in the Root Label
Automattic’s $19M stealth auction, ~555k mid-2026 names, tim.blog and github.blog as live publishing roofs—and why wordpress.blog redirects to wordpress.org/news, not a brochure fantasy.
.club Is Membership English That Platforms Borrow
Walmart bought .samsclub, not sam.club. Celebrity launch landers died, Clubhouse briefly rented the suffix, GoDaddy paid ~$80M with .design—and mid-2026 ~878k names still sell belonging as a word.
.design Is Not Identity Digital: GoDaddy Runs the Registry, Ant Design Sets the Ceiling
Registry Services (GoDaddy) since August 2021—not Identity Digital, not Porkbun as registry—~114k zone names vs the old guide's unsourced 180–240k bracket, verified roofs from ant.design to spline.design, canva.design debunked, and why AIO entity-classification boilerplate failed audit.
.fund Names the Vehicle—Not the Campaign
John Castle→Binky Moon→Identity Digital, ~21.9k mid-2026 names, abc.fund and adventure.fund as live roofs—and why give.fund-style fundraising Mad Libs are landers, not proof.
.live Is Present-Tense English That Expires
Rightside’s 2015 launch, Donuts→Identity Digital handoffs, go.live’s $75k lander arc, immerss.live and live-commerce roofs, ~1.11M mid-2026 names—and why urgency English dies when the stream ends.
.online Is the Loanword Radix Industrialized
Private-auction birth, ~3.84M mid-2026 names, $0.98 promos vs $400k betting.online—casino.online, course.online, radiate.online as live receipts, and why a connectivity adverb attracts both category killers and coupon burners.
.page Locks HTTPS in the Root Zone—Not in Your Headers
Charleston Road Registry's fifth open TLD, ~62k mid-2026 names (half at Squarespace), TLD-wide HSTS you cannot opt out of—and mmm.page, front.page, byline.page as live roofs, not janedoe.page Mad Libs.
.site Is a Blank Noun Landlords Prefer
Google’s dead business.site factory, Square’s square.site redirect, ~3.1M mid-2026 registrations, and why a TLD that only means “website” suits platforms more than brands.
.space Is a Homonym With a Price Tag
Radix’s .space means desks, orbit, and cheap English inventory at once. Mid-2026 zone size, real sites, promo math, and why fake notables like city.space belong in the trash.
.store Finishes What the Microphone Starts
Radix beat Google and Amazon for the string, ~3.66M mid-2026 names, mrbeast.store and emirates.store as live cart roofs—and why brand.store Mad Libs and “AI shopping engine” SEO are brochure fiction.
.tech Is the Word in the URL: Radix Beat Google at $6.76M, CES Canonicalized It, and IQM Went Public on It
~783k names, Radix Technologies (not XYZ Registry) on Tucows backend since March 2026, ICANN last-resort auction economics, verified roofs from ces.tech to iqm.tech—and why the old guide's mit.tech / viva.tech / disrupt.tech list and AIO CTR boilerplate failed audit.