Tag archive
startup
10 articles
Case Studies: How Top Startups Named Themselves
Receipt-first patterns from Google, Dropbox ($300K for dropbox.com), Slack ($60K for slack.com), and YC data showing 87% brandable names—plus the domain compromises almost every unicorn made.
Why Your Domain Name Is Your First Marketing Asset
Before ads, content, or a polished logo, your URL is the trust signal users judge in milliseconds—backed by 77% consumer exact-match expectations, 50% PPC CTR swings, and Gmail's 2024 authentication mandates.
.co Is Colombia's ccTLD Selling Itself as .com's Missing Letter — gccTLD, Typo Tax, and the 2025 Registry Handoff
3.3M names migrated to Equipo PuntoCo in October 2025, 96%+ registered outside Colombia, gccTLD treatment that is not "identical to .com," the one-letter typo tax—and why the old guide's AIO boilerplate and unverified startup Mad Libs failed audit.
.io Rents Silicon Valley From a Sovereignty Dispute: Chagos, Identity Digital, and the Sunset Clock
1.72M names, ~$42M/year registry revenue, the May 2025 Chagos treaty shelved in 2026 after US opposition, ISO/ICANN five-year sunset mechanics—and why the old guide's "no UDRP" line and formulaic startup checklist failed audit.
From Idea to Launch: Your Startup's Digital Checklist
GA4 before first visitor, SPF/DKIM/DMARC before first email, 301 map before domain change—ordered by failure cost, not blog convention.
10 Startup Naming Mistakes That Cost Money (With Data, Not Anecdotes)
~46% of VC-backed startups use exact-match .com—but 0.2% use literal keyword domains. Rebrands cost $250K–$1M+. Here are the naming errors that trigger those bills.
AI Domain Generation in 2026: Why Availability-First Beats Brainstorming
With 166.6M .com names taken and ~94% of short domains gone, LLMs expand the idea space—but only pipelines that verify RDAP/DNS in real time produce names you can register.
The .ai TLD in 2026: 1M+ Registrations, $90 Wholesale, and Who Actually Wins
Anguilla earned $85M+ from .ai in 2025—47% of government revenue. Here is the registry economics, startup adoption data, and what to verify before you pay premium prices.
Brand Name vs Domain Name: When Exact Match Fails (2026 Framework)
Only ~46% of VC-backed startups get exact-match .com. Stripe, Notion, and Linear prove alignment beats identity—here is the decision tree for legal name, product name, and URL.
The Ultimate Guide to Choosing a Domain Name in 2026
A receipt-first framework: brand-first vs descriptive naming, Atom's 77% exact-match trust data, YC's 31% .ai shift, and the five checks we run before every registration on NewName.ai.