.site Domain Guide 2026: The 'Website' gTLD for Any Online Presence

What is a .site Domain?

.site is a generic top-level domain (gTLD) operated by Radix Registry (the same company behind .tech, .store, .online, and .space), launched in 2015. It's a semantically neutral, descriptive TLD — the word "site" is universally understood to mean a website.

Pricing: Registration, Renewal, Premium

| Tier | Typical Price (USD, 2026) | |------|---------------------------| | New registration (1 yr) | $1–$10 (aggressive promos) | | Renewal (1 yr) | $25–$40 | | Transfer | $20–$35 | | Premium aftermarket (avg) | $300–$2,000 | | Top-tier single-word | $10k – $100k+ |

Notable Sites Using .site

• Small business websites — company.site as a .com alternative
• Landing pages and campaign microsites — temporary project sites
• Personal portfolios — name.site
• Educational projects — school and student sites

Who Should Use .site?

1. Small businesses building their first web presence on a budget.
2. Landing pages and microsites for campaigns or events.
3. Personal or student projects — cheap and descriptive.
4. Website builders (Wix, Squarespace) where .com is unavailable.

Less ideal for:

• Enterprise brands (low brand prestige vs .com).
• Email-heavy use (same spam-adjacency issues as .online).

SEO and AIO Considerations

Google treats .site as a standard gTLD. Same considerations as .online:

• Cheap promos attract some spam, raising initial scrutiny.
• Content quality and backlinks determine rankings, not the suffix.
• AI engines cite .site content normally when authority is present.

For more, see SEO-Friendly Domain Names.

Risks

• Renewal price shock ($1 → $25–$40).
• Spam adjacency from cheap promo abuse.
• Low brand prestige compared to .com or .io.

Alternatives to .site

• .com — universal default.
• .online — similar positioning (see .online guide).
• .co — more brandable (see .co guide).
• .page — Google-backed, HTTPS-only (see .page guide).

Frequently Asked Questions

Is .site good for SEO?

Google treats it as generic. Rankings depend on content and links.

Why is .site so cheap the first year?

Radix uses aggressive promos to grow registrations. Renewals are $25–$40.

Is .site or .online better?

Virtually identical in positioning and pricing. Pick whichever has your preferred name.

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Building a website? Use our AI domain generator to compare .site, .com, .online and .co. Also see How to Choose a Domain Name.