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Google’s dead business.site factory, Square’s square.site redirect, ~3.1M mid-2026 registrations, and why a TLD that only means “website” suits platforms more than brands.

GDI/Carlsbad registry stack, Google gccTLD listing (unlike .to or .vc), passive-DNS ~361K vs ~54K tracked vs the old guide's unsourced 200–350K bracket, $6.48 promo floor, verified roofs from samoagovt.ws to cnnne.ws—and why SiteSell confusion, symmetric fit matrices, and AIO boilerplate failed audit.