·9 min read
PlanetScale Productized Vitess, Then Priced Out the Hobby Tier
From YouTube's sharding middleware to a $105M serverless MySQL platform: how Jiten Vaidya and Sugu Sougoumarane turned CNCF Vitess into deploy requests—and why Sam Lambert's 2024 profitability pivot killed the free tier while Neon, Turso, and CockroachDB ate different slices of the market.