Tag archive
domain strategy
2 articles
·9 min read
Your Domain Will Not Fix the Map Pack
Local rankings move on Business Profile trust, reviews, and entity consistency—not city keywords in the hostname. Two documented recoveries show what actually changed, and where a domain still earns its keep.
·10 min read
Rebranding: When to Do It, How to Do It Right, and What Domain Changes to Make
Meta kept facebook.com; Twitter moved to x.com. The pattern: migrate only when strategic value exceeds 301 equity loss—then map 2,847 URLs with zero redirect chains.