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401.6M DNS names still anchor commerce; ENS has 3.38M lifetime regs but 72% churn. Here is the hybrid identity stack—RDAP, passkeys, verifiable credentials—not "blockchain replaces DNS" hype.

Zoom (4 letters) vs Booking.com (descriptive)—both work at different price tiers. YC data: 36% brandable, 0.2% literal EMD. The split is budget × pivot risk × channel.

Anguilla earned $39M from .ai in 2024 while GoDaddy's GoValue trained on 65M sales points and WIPO flagged AI-generated UDRP pleadings—AI reshaped discovery, pricing, and policy without replacing registrars.