·10 min read
.shop: GMO's $41.5M Bet on the Word "Shop" — 10M Cumulative, 4.3M in Zone
GMO Registry paid $41,501,000 at ICANN's January 2016 auction—then outran .store on registration scale. Mid-2026: ~10M cumulative (GMO), ~4.34M in zone (nTLDStats), W3Techs ~0.4% web share. Verified: nike.shop → nike.com, etsy.shop → etsy.com, mobileweb.shop (GMO case). Delete the old guide's "~1M registrations," unverified $100k sales, and AIO shopping-engine fiction.
