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A receipt-first framework: brand-first vs descriptive naming, Atom's 77% exact-match trust data, YC's 31% .ai shift, and the five checks we run before every registration on NewName.ai.

Registry wholesale, ICANN fees, registrar markup, premium tiers, restore penalties—and why the $0.99 .com banner is not your five-year budget. Receipt-first pricing with cited Verisign, ICANN, and registrar data.