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Google's 2012 EMD update removed the ranking cheat code—but 0.2% of YC startups still use literal EMDs while category killers like Cars.com prove keyword domains can compound as CTR and type-in assets when backed by real product.

SEO-friendly in 2026 means CTR physics and crawl hygiene—not keyword stuffing. EMD update hit 0.6% of queries; GrowthBadger shows .com is 33% more memorable.