Tag archive
localization
2 articles
·9 min read
Country-Code Domains for Global Brands: When ccTLDs Beat .com Subfolders
Amazon runs amazon.de; Apple uses apple.com/uk. ccTLDs signal geo-targeting and local trust—but split link equity and trigger residency rules. Here is the decision matrix with registry receipts.
·9 min read
Cross-Cultural Brand Naming: Tests, Traps, and Domain Strategy by Market
Chevrolet Nova did not fail in Spanish because 'no va'—that's debunked. Mist means manure in German, and 4 sounds like death in East Asia. Here is the vetting stack global teams use before registering.