Tag archive
strategy
2 articles
·9 min read
Short Domains vs Descriptive Domains: What Works
Zoom (4 letters) vs Booking.com (descriptive)—both work at different price tiers. YC data: 36% brandable, 0.2% literal EMD. The split is budget × pivot risk × channel.
·10 min read
Premium vs Brandable Domains: Which Is Better?
NameBio's 6.8M+ sales show .com still drives ~72% of dollar volume—but AI.com at $70M and Fuse.com at $2.1M prove premium and brandable aren't opposites. The split is investor liquidity vs end-user strategic fit.