TLD guides

Each guide covers one extension’s history, pricing, and real adoption. Search is a tool, not its own indexable URL.

• .agency.agency: Identity Digital's Service-Firm Label—~120k in Zone, Five Verified Roofs, Six Brochure Names Dead
• .ai.ai: Anguilla Owns the Letters, Identity Digital Runs the Register — and ai.com Is Not the Same Thing
• .app.app Was HTTPS-Mandatory Before Your First Visit — HSTS Preload Baked Into Chrome, Not a Checkbox
• .art.art Is Infrastructure, Not Instagram: WHOIS Provenance, Real Museum Roofs, and the Renewal Cliff
• .asia.asia Is a Charter Gate, Not an SEO Shortcut: DotAsia, CER Rules, and What Google Actually Does
• .biz.biz: The Business gTLD Nobody Picked — 2M Peak, GoDaddy Registry, and a Zone Still Shrinking
• .blog.blog Puts the Genre in the Root Label
• .capital.capital Names Financial Positioning—Not Dictionary Premium Theater
• .cc.cc: Verisign's "Next .com" That China Read as 商业公司—Not Cocos Islands Commerce
• .cloud.cloud Puts Infrastructure in the Hostname: Aruba's Registry, wp.cloud's B2B Canonical, and Why Engineers Still Pick .io/.dev
• .club.club Is Membership English That Platforms Borrow
• .co.co Is Colombia's ccTLD Selling Itself as .com's Missing Letter — gccTLD, Typo Tax, and the 2025 Registry Handoff
• .com.com Is Verisign's Monopoly Rent on the Internet's Default — 166.6M Names, a 7% Cap, and $10.97 Incoming
• .de.de Wins Germany's Free-Choice Poll—After .cn Took the Volume Crown
• .design.design Is Not Identity Digital: GoDaddy Runs the Registry, Ant Design Sets the Ceiling
• .dev.dev Was HTTPS-Locked Two Years Before You Could Register It — HSTS, Localhost Collisions, and the Engineer URL
• .digital.digital Puts Transformation in the Hostname: Identity Digital Canonicalized It, ~539k Names, and tech.digital Is a Broker Lander
• .eu.eu: Europe's Eligibility-Gated ccTLD—After Brexit Deleted 81,000 Names and Google Calls It a gTLD
• .finance.finance Names Financial Services—Not a Banking Charter
• .fm.fm: Micronesia Rents FM Radio Nostalgia to the Podcast Era
• .fund.fund Names the Vehicle—Not the Campaign
• .gg.gg: Guernsey Owns the Letters, Gamers Own the Meaning — and Google Still Treats It as a ccTLD
• .in.in: NIXI Crossed 4 Million Names—Google Locks India Geo, and Domain Hacks Are the Side Quest
• .info.info Promised Information, Delivered Spam: 7.6M Peak, Identity Digital, and a Reputation That Never Recovered
• .io.io Rents Silicon Valley From a Sovereignty Dispute: Chagos, Identity Digital, and the Sunset Clock
• .la.la: IANA Says Laos, www.la Says Los Angeles—and google.la Proves Both Meanings
• .link.link After Uniregistry: Ownership Confusion, Zone Fiction, and the Shortener Tax
• .live.live Is Present-Tense English That Expires
• .ly.ly: English "-ly" Hacks Rent DNS From Libyan Sharia Law—and vb.ly Proved It
• .me.me Is Montenegro's ccTLD, Google's gccTLD, and Telegram's t.me — Not a Personal Branding Brochure
• .media.media: Fortune Media Skipped the Industry Noun—airport.media Proves Mid-Market Agency Roofs
• .mobi.mobi: The Mobile TLD Tim Berners-Lee Warned About — 964K Peak, Identity Digital, and a Namespace Responsive Design Killed
• .money.money Is Colloquial Cash English—Not Banking Trust Theater
• .name.name: ICANN's Personal Namespace That Never Scaled—and Verisign Is Ending the firstname.lastname.name Era
• .net.net Is Verisign's Shrinking Sidecar: 12.5M Names Stalled While .com Grows — and Wholesale Now Costs More
• .network.network Is Not .net: Identity Digital's ~111k Names, Web3 Infra Roofs—and a 1985 History That Never Happened
• .online.online Is the Loanword Radix Industrialized
• .org.org Is a Trust Lease Without a Price Ceiling — 12M Names, a Blocked $1.135B Sale, and $11 Wholesale
• .page.page Locks HTTPS in the Root Zone—Not in Your Headers
• .pro.pro: Licensed Professionals Only Until 2015 — Identity Digital, ~1M Names, and Few Real Roofs
• .sh.sh: Four Thousand Islanders, Three Thousand DNS Names—and a Shell Extension the World Borrowed
• .shop.shop: GMO's $41.5M Bet on the Word "Shop" — 10M Cumulative, 4.3M in Zone
• .site.site Is a Blank Noun Landlords Prefer
• .so.so: Notion's Real Hostname—and a Mogadishu ccTLD the Old Guide Called "Generic"
• .space.space Is a Homonym With a Price Tag
• .store.store Finishes What the Microphone Starts
• .studio.studio: Identity Digital's Workshop Label—~194k in Zone, Seven Verified Roofs, Broker Mad Libs Dead
• .tech.tech Is the Word in the URL: Radix Beat Google at $6.76M, CES Canonicalized It, and IQM Went Public on It
• .to.to: The 1997 ccTLD That Invented Instant Global Registration—and Still Revokes Shorteners
• .tv.tv: Tuvalu Rents Two Letters to the Streaming Era—After Verisign Walked Away
• .uk.uk: Europe's #2 ccTLD After the .co.uk Handoff—and Nominet's Membership Revolt
• .us.us Drops Below 1.9M: NTIA's Nexus-Gated ccTLD With Mandatory Public WHOIS
• .vc.vc Rents Venture Capital From a Caribbean Registry — Saint Vincent, Identity Digital, and the gccTLD Gap
• .world.world Sells Global Scope You Still Have to Prove: ~677k Names, world.org Skipped the Suffix, and hello.world Is a Lander
• .ws.ws: Samoa Delegated It, GDI Sold "WebSite," Google Genericized It—and MLM Volume Still Defines the Zone
• .xyz.xyz Splits the Room: Alphabet's abc.xyz vs the $1 Churn-and-Burn Economy